It’s through the interactivity and responsiveness, translated in our projects by the use of technology and the most innovative tools, that produce incredible effects on our attention span and memory. When the brain is stimulated to reply to a visual impulse with a physical movement, its memory recollection increases by 60%.
Nowadays any object, surface, or space can become interactive with equipment that interprets shapes, movement, sounds, voices, body heat, touch and can make any action trigger a reaction. This is how augmented reality is developed, objects are observed by means of a multi-touch transparent screen, an interactive kinect interface or sensorial pathways, arriving at Holograms where the device is no longer a simple medium of communication, it comes to life ……it becomes human.
This is how a bond is formed with the audience, it’s called “Relationship”